American Greetings Announces Partnership With Country Legend Dolly Parton
American Greetings has just announced a partnership with country music legend Dolly Parton, where a range of both physical and digital products will be on sale in the coming months. Just in time for Dolly's 74th birthday on January 19th, the announcement included the fact that the first product will be a birthday audio and video 'SmashUp' e-card, inspired by her infamous song '9 to 5'.
In a statement, Dolly said, “I am so thrilled to begin this relationship with the folks at American Greetings. When presented with this opportunity I knew it was perfect for me. I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special. I know first-hand how a few words in a card can change someone’s day for the better. I am looking forward to working with the creative group at American Greetings to develop cards that do just that!”
Her first line of digital greeting cards will be available worldwide and initially, her physical products will be available in eCommerce channels.
Rob Matousek, American Greetings GM – Direct to Consumer Business, said, “We are so excited to announce this relationship with Dolly because we make products that are expressions of happiness, laughter, and love, all of which are qualities that she personifies with her infectious, joyful personality. We believe everyone should feel as special as they are, especially on their birthday. Creating these products with Dolly helps us inspire people to share some happiness with friends and family on their special day.”
Also known for her acting, writing, business ventures and humanitarian work, Dolly Parton often posts 'Dollyisms' on her social media pages, so we're wondering this quote might make it into her line of cards...
You can sign up here on American Greetings to find out when the newest Dolly content is available.